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for E-Prescribing
PCMA launches new round of E-Prescribing
advertising
WASHINGTON, Dec. 3 /PRNewswire-USNewswire/ -- As momentum continues to build on the issue of requiring physicians to use electronic prescribing (e-prescribing) in Medicare, the Pharmaceutical Care Management Association (PCMA) today announced a new round of TV advertising featuring J. Lyle Bootman, Ph.D., Sc.D.
Last year, Dr. Bootman co-chaired an Institute of Medicine (IOM)
committee that recommended that all physicians begin using e-prescribing by 2010 to help reduce the estimated 1.5 million preventable medication errors that occur in the United States annually. However, fewer than one-in-ten physicians currently use e-prescribing technology.
"Thousands of people die every year because of preventable medication
errors -- many of them are America's seniors," Dr. Bootman states in the TV
ad. To address this situation, Dr Bootman calls for requiring e-prescribing
in Medicare "before more people die."
According to the IOM, each year some 7,000 people die from medication
errors.
Along with the TV ad, PCMA is also running a print ad with the
headline: "While You Wait." The print advertisement urges Congress to
require e-prescribing in Medicare as a solution that will help prevent
thousands of deaths annually from medication errors.
PCMA is the national association representing America's pharmacy
benefit managers (PBMs), which administer prescription drug plans for more
than 210 million Americans with health coverage provided through Fortune
500 employers, health insurance plans, labor unions, and Medicare Part D.
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