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Bodybuilders and Baby Boomers expected to pump up Sports Nutritional Products sales to $12.7 billion by 2011!

NEW YORK, Aug. 14 /PRNewswire/ -- Retail sales of sports nutritionals, including powerhouse players such as Gatorade and Red Bull, reached $5.5 billion in 2006, up 23% from $4.5 billion in 2005, and will continue to press forward, reaching a projected $12.7 billion by 2011, according to Sports Nutritionals for Active Lifestyles in the U.S., a new report from market research publisher Packaged Facts.

Driven by continuing trends in health & wellness and balanced eating as aging Baby Boomers look for more ways to prolong life and delay old age, sports beverages will lead growth while bars and gels & supplements will grow at more modest levels.

Historically marketed to athletes with specific sports and performance needs-including strength and bodybuilding supplements, fat burners/lean mass products, short-term energy products, and long-term endurance products-the market has evolved to include active lifestyle and health & wellness benefits.

This broader categorization includes new products that address not only physical needs such as hydration, sustenance, and refreshment, but also intellectual needs, such as mental clarity and acuity. It also takes into consideration the variety of consumers, from marathon runners to moms, who purchase these products.

"This broader classification may be the boost needed for developing new product introductions, line extensions, and branded consumer platforms, which are the keys to lasting success in sports nutritionals," notes Tatjana Meerman, Publisher of Packaged Facts. "Given the range of sports and fitness activities and the untold numbers of Americans who engage in no particular exercise program, a narrow focus on serious sports enthusiasts is a thing of the past."

Sports Nutritionals for Active Lifestyles in the U.S. provides a comprehensive look at the growing market for nutritional products that are used to enhance sports and activity performance. The report examines new product trends, offers competitive profiles of industry leaders, and looks at consumer trends and behaviors. The report is available from Packaged Facts by visiting: https://www.packagedfacts.com/Sports-Nutritional-Products-1209576. It is also available at MarketResearch.com.