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AARP
Launches 'AARP tv' original programming
WASHINGTON, March 6 /PRNewswire-USNewswire/ -- AARP, the
largest membership organization for people
50+, today announced the launch of AARP TV,
a franchise that will create original
lifestyle and news content catering to the
boomer and 50+ demographic.
AARP TV's first two syndicated television shows --Inside E
Street and My Generation -- will debut on
March 10 and 11, 2008, respectively and be
distributed through and air on Retirement
Living Television (RLTV) which reaches more
than 29 million households nationwide.
These two weekly half-hour shows extend from AARP's lifestyle
and news platforms as well as select
single-topic specials.
"AARP TV is yet another way to reach and deliver valuable
information to boomers and 50+ America and
these new programs are just the latest
examples of our effort to provide our
audience with content that is both useful
and entertaining," said Kevin Donnellan,
Chief Communications Officer, AARP.
"There's a proven demand in the market to serve the 50+
demographic and with more than 29 million
viewers, RLTV was a natural fit for us and
we couldn't be more thrilled with this new
relationship."
My Generation is a lively lifestyle magazine show that will
feature nationally known experts covering
issues from health and money to
relationships and volunteering.
Hosted by Greg Williams (former sports anchor and winner of
the prestigious Communicator Award) and
Cynthia Steele Vance (CBS Morning News,
ABCNEWS One), My Generation will air
Tuesdays, Wednesdays, and Thursdays at 3
P.M. ET on RLTV.
The show's key areas of focus include health, money,
relationships, entertainment, volunteering
and getting the most out of life -- all
combined with inspiring profiles of
individuals who make a difference by giving
back and connecting with others.
AARP TV's new consumer affairs program Inside E Street will
be hosted by veteran journalist Sheilah Kast
(ABC News, CNN, NPR) and air at 3 P.M. ET on
Mondays and Fridays.
The show will debate hot topics of the day and include
news-makers and key opinion leaders,
offering a balanced program that will appeal
to a broad audience. Inside E Street will
also follow issues before Congress and key
state legislatures across the country.
"AARP is an organization that has been serving the 50+ market
for 50 years.
"As a newcomer, RLTV appreciates the benefits of partnering
with such a powerhouse pioneer. We are
pleased that AARP has recognized the value
in teaming up with RLTV: a cable network
who's made it their mission to change not
only the way people watch television, but
the way they live their lives," said Brad
Knight, President, RLTV.
AARP TV's new programs will contribute to RLTV's steady
growth and boost its strong brand
recognition.
The network launched its slate of programming in September
2006 with content designed to inform,
involve, and inspire seniors by offering
information on finances, health and fitness,
politics and social issues as well as
entertainment based shows. RLTV's unique
programming can be seen on Direct TV
(channel 223) and Comcast CN8.
In addition to RLTV, AARP TV's programming will also be
distributed via www.AARP.org in several
formats. Inside E Street and My Generation
will be viewable as complete shows and will
also be edited into specific segments
pertaining to individual channels on
www.AARP.org
, such as the health channel on the site.
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