Now, keep up to date with daily feeds of newly posted stories about America's Seniors...click on the box to the left 

Like

Be the first of your friends to like this.

NCOA urges Older Adults to get a Hearing Test so they can stay in the conversation

 New Campaign, in partnership with United Health Foundation, stresses that Hearing Loss is a Family Affair

May is Better Hearing Awareness Month and Older Americans Month

May 23,2012-- Jacqueline Holton and her husband, Lynn, of Hudsonville, Mich., were always active and social, and even taught line dancing at their local community center. But when Jacqueline started noticing more than just "selective hearing" issues with her husband, she urged him to get a hearing test. Jacqueline decided to get tested, too. As it turned out, her hearing was worse than her husband's.

Stories like this are common among older adults, as hearing loss affects 9 million seniors in the United States today. It's one of the most common health problems in the country – but also one of the most under-diagnosed and undertreated.[1]

May is Better Hearing Awareness Month and Older Americans Month, and the National Council on Aging (NCOA), with support from United Health Foundation, is educating older adults about the signs of hearing loss, the importance of getting screened, and providing answers to frequently asked questions and reasons to get help. To learn more, visit www.ncoa.org/HearingLoss.

"hearing loss affects 9 million seniors in the United States today, and NCOA's research has shown that most older adults with hearing loss do not realize how much the quality of their lives has been affected," said Jim Firman, president and CEO of NCOA.

 "As someone with significant hearing loss, I can personally attest to how the right hearing aids have dramatically improved my ability to work and play, my relationships with family and friends, and my self-esteem.  We encourage all older adults and their families to take a hearing test and find out what they've been missing."

A 1999 NCOA survey on hearing loss and older adults found that when people began to use hearing aids, many saw improvements in their lives, including their family relationships (66 percent), mental health (36 percent), sense of independence (34 percent), social life (34 percent) and even sex life (8 percent).

"The National Council on Aging has a terrific track record of working to improve the lives of seniors in the United States, and this initiative is no different," said Kate Rubin, president, United Health Foundation.

"With hearing loss affecting a quarter of all seniors, this outreach campaign has the potential to improve the health, and the lives, of millions of older Americans."

"In recent years, hearing aids have improved significantly because of digital technologies," said Firman. "Therefore, we think people who use hearing aids today will see even more significant improvements in their lives."

Thanks to their fitted hearing aids, Jacqueline and Lynn continue to lead an active and social life. Watch a video of their story online, read through the research, and find more information about hearing loss at www.ncoa.org/HearingLoss.

[1]  1999 Study "The Consequences of Hearing Loss in Older Adults" conducted by the Seniors Research Group, an alliance between The National Council on Aging and Market Strategies, Inc.