New book from AARP CEO calls on Baby Boomers to leave their legacy for generations to come

October 2006 (Medialink) - For the first time in history, long life is not a rarity. This is good news for the 78 million American baby boomers, the oldest of whom turns 60 this year. They're starting new careers; rallying for causes close to their hearts; raising grandchildren; becoming more active in their communities; and above all, changing the face of America. In 50+ Igniting a Revolution to Reinvent America, AARP's CEO Bill Novelli outlines the opportunities for a generation that transformed America 40 years ago.

An internationally known expert in social change and advocacy, Novelli urges boomers and others to seize the opportunities that spring from our increased longevity and the aging of the largest generation in history to improve their own lives and the nation. In fact, this transformation even expands to the ballot box, where this generation has the power to demand that elected officials come together on the issues that matter to them.

50+ Igniting a Revolution to Reinvent America is in stores October 3rd. Proceeds from the sale of the book will be donated to the AARP Foundation and used to support programs that focus on improving the lives of the most vulnerable 50+ Americans.

Bill Novelli, the CEO of AARP, is the chairman of the board and former president of the Campaign for Tobacco-Free Kids. He has also served as the executive vice president of CARE and is co-founder of Porter Novelli, one of the world's largest public relations firms.