Paul
Harvey holds longest continuing sponsorship In broadcast history
CHICAGO, Jan. 8, 2004/ -- Radio Hall
of Fame commentator Paul Harvey, "the most listened-to man in
radio," also has the longest continuing sponsorship record in
broadcast history ... 34 years! The sponsor, Bankers Life and Casualty
Company(R), returned Jan. 3, 2004 to ABC on Paul Harvey News.
In 1952, Bankers signed with Paul
Harvey as a sponsor and continued for more than 30 years. When Bankers
was sold in 1985, the sponsorship with Paul Harvey ended. Now nearly 20
years later, Bankers has signed on again with Paul Harvey.
"Bankers is an industry leader in
long term care and Medicare supplement insurance and who better to share
that message than the voice of America himself, Mr. Paul Harvey,"
said Edward M. Berube, president and CEO of Bankers.
ABC Radio Networks takes great pride
in their strong relationships with long-time sponsors. Paul Harvey also
stands by all sponsors and will only accept ones that he endorses.
"It's a privilege to have Bankers
Life and Casualty Company back as a sponsor of Paul Harvey News,"
said Traug Keller, president of ABC Radio Networks. "We look
forward to seeing them once again enjoying the benefits of a Paul Harvey
association.
Other sponsors on the Paul Harvey
News' roster include Archer Daniel Midland, Wal-Mart(R), General
Electric(R), Bose(R) and Walgreens(R).
About Paul Harvey
Paul Harvey News is the largest
one-man network in the world, with five of the top 10 network radio
programs and 20 million listeners each week over ABC Radio Network
through "Paul Harvey News and Comment" and "The Rest of
the Story.(R)" ABC Radio Networks has more than 4,500 affiliate
radio stations reaching 120 million people age 12 and over weekly.
About Bankers Life and Casualty
Company
Established in 1879 and headquartered
at the world famous Merchandise Mart in downtown Chicago, Bankers Life
and Casualty Company focuses exclusively on the financial security needs
of seniors. The company offers a broad portfolio of health and life
insurance and retirement savings products distributed through a national
network of professionally trained company agents.
Source: ABC/Paul
Harvey
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Paul
Harvey holds longest continuing sponsorship In broadcast history