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Hardcore
smokers most likely to turn to treatment
Newswise — Smokers who
seek out treatment to give up the habit are
less successful at quitting than smokers who
try to snuff the habit without help,
according to a new study. But hold on, say
the researchers — do not assume that
quitting aids do not work.
Health experts say
cessation treatment does help smokers quit.
Moreover, a growing body of evidence is
proving the effectiveness of different
approaches including talk therapy,
over-the-counter nicotine-replacement
products and prescription medication.
The new study culled
data from a government survey of more than
29,000 U.S. smokers. But lead study author
Saul Shiffman said comparing the quitting
success of smokers who try treatment to the
quitting success of smokers who go it alone
is like comparing “apples to
hippopotamuses.”
Cigarette users who
turn to treatment are typically more
nicotine dependent — likely hardcore smokers
— than cigarette users who try to quit on
their own, Shiffman said.
Smoking is a tenacious,
complex habit that can grip smokers with
both a physical and psychological hold.
“The people who choose
to participate in treatment, people who’ve
made the decision to pay for a medication,
for example, are some of the toughest cases.
They are the smokers who are most vulnerable
to failure,” said Shiffman, an addictive
behavior researcher at University of
Pittsburgh.
“Think of it from the
smoker’s point of view. Who would go to the
trouble to get treatment? It’s the people
who’ve realized they can’t quit easily on
their own, those who’ve decided they need
all the help they can get. That’s exactly
the kind of person who’s likely to have a
difficult time quitting,” he said.
The study appears in
the February issue of the American Journal
of Preventive Medicine.
The study found that
smokers who seek out treatment — whether the
help is talk therapy or medication — are
more likely to fail but Shiffman said his
research suggests that being on treatment is
a marker for smokers who are most in need.
About 44 percent of the
surveyed smokers reported they had seriously
tried to give up cigarettes in the preceding
year. Of the smokers who tried to quit,
about 64 percent attempted to do so without
the help of cessation treatment.
“The big practical
point is we don’t have nearly enough people
seeking out treatment. Quitting smoking is
essential to health and it’s almost
scandalous that so many people aren’t
getting available, effective help to quit,”
said Shiffman, senior scientific advisor for
Pinney Associates, a health consulting firm
whose clients include pharmaceutical
manufacturers and marketers.
About 36 percent
of the smokers who tried to quit said they
used some kind of cessation treatment,
either behavioral or pharmacological help.
“You have to remember
that 15 years ago that number was virtually
zero. It’s not out of the ballpark of what
we see with other behavior problems like
alcoholism,” said health researcher John
Hughes. Too few smokers seek out treatment,
Hughes said, but he added that the
percentage is in line with other problems
where people feel reluctant to ask for help.
“All smokers know a lot
of people who’ve quit without treatment. A
lot of people see treatment as a crutch — or
a moral inadequacy. People just don’t think
they ought to need help. They don’t see it
like a golf lesson that would help them
improve their skills. They see golf as
something intricate and complicated; they
see quitting as a simple thing,” said
Hughes, a professor of psychiatry at the
University of Vermont and Fletcher-Allen
Healthcare.
“How can we convince
people that it’s OK to try by yourself but
after the first few times, get some help?
Quitting is just too important to not
overcome the psychological barriers to
seeking out treatment,” Hughes said.